Pricing and Market Segmentation for Software Upgrades
نویسندگان
چکیده
منابع مشابه
Pricing and Market Segmentation for Software Upgrades
Upgrades are endemic in the software industry and create the possibility that customers might either postpone purchase or buy early on and never upgrade: When will a customer upgrade? Is it better to upgrade now or to wait for an improved version? When should we release an improved product? How much should we charge for each version? Should we give discounts on upgrades to existing customers? W...
متن کاملMarket Segmentation With Nonlinear Pricing
This paper studies the e¤ect of captive consumers in a competitive model of nonlinear pricing. We focus on the bene ts and drawbacks of allowing what we call market segmentation, namely, a situation where the price-quality menu o¤ered to captive consumers can di¤er from that o¤ered to consumers that are exposed to competition. We nd that the e¤ect of market segmentation depends on the relation...
متن کاملMarket Segmentation and Targeting for Real Time Pricing
While there is growing interest in Real Time Pricing as a competitive tool, its adoption to date has been constrained by wariness on the part of many utilities and many of their customers. That wariness is not misplaced, for Real Time Pricing is not for everyone. In order for both utilities and their customers to benefit, the pricing system must be properly tailored for, and offered to, the app...
متن کاملUpgrades, Upsells and Pricing in Revenue Management
Capacity providers often experience a mismatch between supply and demand that can be partially alleviated while improving revenues by allowing for product upgrades. When prices are fixed and demands are independent, the problem is to decide which customer demands to upgrade to which products and when. We show that a fairness constraint can be imposed without loss of optimality under mild condit...
متن کاملEquilibrium Market Segmentation for Targeted Pricing Based on Customer Characteristics
Recent advances in information technologies create numerous opportunities for retailers to turn customer information into additional profits by targeted pricing: charging different prices to different market segments based on customer demographic variables. However, rigorous theoretical analysis regarding what is the profit-maximizing set of variables remains scarce. This study develops a game-...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2005
ISSN: 1556-5068
DOI: 10.2139/ssrn.916380